Experience

Creative Copywriter | Canadian Tire Corporation | May 2019 – present

I work alongside a team of talented art directors and production specialists to create digital content for T3, Canadian Tire’s busy in-house agency. My concepts and ideas have helped move the needle for CT’s main brand as well as owned banners and brands like Sport Chek, CANVAS, Sherwood, Mastercraft, and more.

Lead Copywriter | Kensington Tours | Jan 2017 – Feb 2019

On the strength of my brand work for G Adventures, I worked as a senior leader on the Kensington Tours/Travel Edge creative team. An innovative luxury travel operator with an emphasis on bespoke, privately guided tours, KT allowed me the opportunity to apply my expertise to a fast-growing high-end brand.

Senior Copywriter/Brand Strategist | G Adventures | Mar 2011 – Aug 2016

I spent five years building the G Adventures brand from the inside out, managing and mentoring a team of copywriters serving as the award-winning creator, custodian, and defender of the G Adventures brand voice across every platform imaginable. In 2016, I co-authored a comprehensive brand blueprint that developed firm standards and established a cohesive, forward-minded brand identity.

Communications Writer/Editor | Butterfield & Robinson | Dec 2007 – Apr 2009

B&R was where I first got the chance to concentrate on developing and strengthening the voice of a brand. They had been a boutique tour operator for over 40 years, and I was tasked with bringing personality and verve to an established brand.

Writer/Editor/Associate Producer | Totem Content | Jun 2006 – Sep 2007

This is where I cut my teeth in an agency setting. I created punchy, award-winning content for a variety of clients, including LendingTree/RealEstate.com, Mazda Canada, the Canadian Automobile Association, 888.com, and JTI-Macdonald Corp.

Education

Communication Studies (BA) | University of Windsor

Awards

2016 Magellan Awards

Gold - Ground Transporation Marketing, Advertising/Marketing Campaign

2012 Internet Advertising Competition Awards

Best Travel Online Video

2007 Magnum Opus Awards

Gold - Best Feature Article

Skills & Specialties

• Copywriting

• Editing/proofreading

• Concept development

• Performance marketing

• Organic & paid social

• Email marketing

• SEO/SEM

• Brand & voice strategy

• UX writing