Curriculum vitae
SUMMARY
Creative copywriting and concept development for digital, social, video, and print, delivered right on time with verve and wit. In-house and freelance clients include Apple Music, Apple Live Sports, Canadian Tire, Kensington Tours, G Adventures, 888.com, LendingTree, and (hopefully) you.
WORK EXPERIENCE
Freelance Writer/Editor/Creative Consultant @ steveenglish.ca
Mar 2003 - Current
Scribblin’ and quippin’ on the freelance tip since ‘03 for everybody from mom-and-pops to megacorps. Let me fill your brand’s empty spaces with light, magic, and a touch of forbidden mystery.
Writing short copy that smacks you in the face or coos softly in your ear. (And sometimes both, but that’s extra.)
Developing punchy editorial that informs, entertains, and edusplains.
Editing that transforms your message from flabby palooka to chiseled heavyweight champ.
Brand consulting that helps shy brands stand out and brave brands stand apart.
Creative Copywriter @ Canadian Tire Corporation
May 2019 - Sep 2021
Part of a dedicated team of content creators who covered all the omnichannel bases for Canada’s Store, from their house brands to seasonal campaigns and so much more.
Gave legacy hockey brand Sherwood a fresh new voice.
Helped the digital-flyer team navigate These Trying Times.
Shaped the conversation around white-label brands like Woods, Mastercraft, Yardworks, and loads more.
Lent a creative hand on special projects for Jumpstart and other great causes.
Creative Copywriter @ Kensington Tours/Travel Edge
Jan 2017 - Feb 2019
Served as the principal message designer and creative swingman for a small in-house creative team supporting one of the world’s premier luxury travel companies.
Developed brand tone and voice for all of Kensington Tours’ communications.
Led creative concepting for multiple campaigns and content initiatives.
Senior Copywriter/Brand Strategist @ G Adventures
Mar 2011 - Aug 2016
Led a small crew of wordsmiths and co-steered the creative machine behind the world’s greatest small-group adventure travel company.
Planned, researched, and spearheaded a comprehensive brand refresh.
Developed a bold new brand voice for G Adventures’ global B2B and B2C audiences.
Created award-winning creative work across every discipline, platform, and channel imaginable.
Writer/Editor @ Butterfield & Robinson
Dec 2007 - Apr 2009
Travelled the world from behind a keyboard as the primary message designer and brand copywriter for a boutique luxury-travel operator.
Crafted clever product descriptions, custom itineraries, brochure copy, and direct-mail collateral.
Wrote page after page of content for an all-new, editorial-driven website.
Editor/Content Producer @ Totem Brand Stories
Jun 2006 - Sep 2007
Came in from the cold and switched from music journo to professional copywriter, editor, and content creator. Never looked back. Ever. (Okay, maybe once.)
Cut my teeth in an agency setting while juggling a diverse cast of accounts.
Mastered the dark arts of content writing.
Edited freelancers' contributions and helped put together custom publications for Mazda Canada, 888.com, LendingTree, and more.