Curriculum vitae

SUMMARY

Creative copywriting and concept development for digital, social, video, and print, delivered right on time with verve and wit. In-house and freelance clients include Apple Music, Apple Live Sports, Canadian Tire, Kensington Tours, G Adventures, 888.com, LendingTree, and (hopefully) you.

WORK EXPERIENCE

Freelance Writer/Editor/Creative Consultant @ steveenglish.ca

Mar 2003 - Current

Scribblin’ and quippin’ on the freelance tip since ‘03 for everybody from mom-and-pops to megacorps. Let me fill your brand’s empty spaces with light, magic, and a touch of forbidden mystery.

  • Writing short copy that smacks you in the face or coos softly in your ear. (And sometimes both, but that’s extra.)

  • Developing punchy editorial that informs, entertains, and edusplains.

  • Editing that transforms your message from flabby palooka to chiseled heavyweight champ.

  • Brand consulting that helps shy brands stand out and brave brands stand apart.

Creative Copywriter @ Canadian Tire Corporation

May 2019 - Sep 2021

Part of a dedicated team of content creators who covered all the omnichannel bases for Canada’s Store, from their house brands to seasonal campaigns and so much more.

  • Gave legacy hockey brand Sherwood a fresh new voice.

  • Helped the digital-flyer team navigate These Trying Times.

  • Shaped the conversation around white-label brands like Woods, Mastercraft, Yardworks, and loads more.

  • Lent a creative hand on special projects for Jumpstart and other great causes.

Creative Copywriter @ Kensington Tours/Travel Edge

Jan 2017 - Feb 2019

Served as the principal message designer and creative swingman for a small in-house creative team supporting one of the world’s premier luxury travel companies.

  • Developed brand tone and voice for all of Kensington Tours’ communications.

  • Led creative concepting for multiple campaigns and content initiatives.

Senior Copywriter/Brand Strategist @ G Adventures

Mar 2011 - Aug 2016

Led a small crew of wordsmiths and co-steered the creative machine behind the world’s greatest small-group adventure travel company.

  • Planned, researched, and spearheaded a comprehensive brand refresh.

  • Developed a bold new brand voice for G Adventures’ global B2B and B2C audiences.

  • Created award-winning creative work across every discipline, platform, and channel imaginable.

Writer/Editor @ Butterfield & Robinson

Dec 2007 - Apr 2009

Travelled the world from behind a keyboard as the primary message designer and brand copywriter for a boutique luxury-travel operator.

  • Crafted clever product descriptions, custom itineraries, brochure copy, and direct-mail collateral.

  • Wrote page after page of content for an all-new, editorial-driven website.

Editor/Content Producer @ Totem Brand Stories

Jun 2006 - Sep 2007

Came in from the cold and switched from music journo to professional copywriter, editor, and content creator. Never looked back. Ever. (Okay, maybe once.)

  • Cut my teeth in an agency setting while juggling a diverse cast of accounts.

  • Mastered the dark arts of content writing.

  • Edited freelancers' contributions and helped put together custom publications for Mazda Canada, 888.com, LendingTree, and more.